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Insurance12 min readOctober 31, 2023

General Liability Insurance for LLCs: What You Need

Complete guide to general liability insurance for LLCs. Covers what it protects, how much it costs, when it's required, and how to get the right coverage for your business.

General Liability Insurance for LLCs: What You Need
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Why Your LLC Needs General Liability Insurance

Your LLC protects your personal assets from business liabilities — but it does not protect your business assets. If your LLC is sued and the plaintiff wins, the LLC's bank accounts, equipment, inventory, accounts receivable, and other business assets are all at risk. General liability insurance protects those assets by covering the costs of lawsuits, settlements, and judgments against your LLC.

Think of it this way: your LLC is a shield for your personal life, and general liability insurance is a shield for your business life. Together, they create comprehensive protection.

General liability insurance is also frequently required. Many commercial landlords require tenants to carry general liability insurance before signing a lease. Many clients (especially larger companies and government agencies) require contractors and vendors to carry liability insurance before awarding contracts. Some states and local governments require liability insurance as a condition of business licensing.

What General Liability Insurance Covers

**Bodily injury**: If someone is injured on your business premises or as a result of your business activities, general liability insurance covers their medical expenses, rehabilitation costs, and any legal damages. Example: a customer slips on a wet floor in your retail store and breaks their wrist. General liability covers their medical bills and any lawsuit damages.

**Property damage**: If your business damages someone else's property, general liability insurance covers the repair or replacement costs. Example: you are a contractor working on a client's property and accidentally damage their hardwood floors. General liability covers the repair costs.

**Personal and advertising injury**: Covers claims of libel, slander, defamation, copyright infringement in your advertising, and other non-physical injuries. Example: a competitor claims your advertising falsely disparages their product. General liability covers your legal defense and any settlement.

**Medical payments**: Covers minor medical expenses for injuries on your premises, regardless of fault. This covers quick claims (usually up to $5,000-$10,000 per person) without requiring a full lawsuit.

**Products and completed operations**: If a product you sell or a service you complete causes injury or damage after the sale or completion, general liability covers the resulting claims. Example: you are an electrician, and faulty wiring you installed causes a fire six months later. General liability covers the damage claims.

What General Liability Insurance Does NOT Cover

**Professional errors and omissions**: If a client sues you because your professional advice or work product was negligent, you need [professional liability (E&O) insurance](/blog/professional-liability-insurance), not general liability.

**Employee injuries**: Workers' compensation insurance covers employee workplace injuries. General liability does not cover your own employees.

**Vehicle accidents**: Commercial auto insurance covers accidents involving business vehicles. General liability does not cover auto-related claims.

**Cyber incidents**: Data breaches and cyber attacks require [cyber liability insurance](/blog/cyber-liability-insurance-llc).

**Your own property damage**: General liability covers damage you cause to others' property. To protect your own business property, you need commercial property insurance.

How Much Does General Liability Insurance Cost?

General liability insurance costs vary based on your industry, revenue, number of employees, coverage limits, and claims history. However, here are typical cost ranges:

**Low-risk businesses** (consulting, freelancing, online businesses): $300-$600/year for $1 million per occurrence / $2 million aggregate coverage.

**Medium-risk businesses** (retail, restaurants, personal services): $500-$2,000/year for the same coverage limits.

**High-risk businesses** (construction, manufacturing, fitness): $1,000-$5,000+/year.

**Per-employee cost**: Some insurers quote general liability on a per-employee basis, typically $40-$80 per employee per month for medium-risk businesses.

Most small LLCs pay between $400 and $1,500 per year for general liability insurance. This cost is fully tax-deductible as a business expense.

Choosing Your Coverage Limits

The most common coverage structure is $1 million per occurrence and $2 million aggregate. This means the insurer will pay up to $1 million for any single claim and up to $2 million total across all claims in the policy period.

For most small LLCs, this is adequate. If your business has higher risk exposure (construction, manufacturing, or businesses with significant foot traffic), consider higher limits of $2 million per occurrence / $4 million aggregate, or add an umbrella policy that provides additional coverage above your base policy limits.

How to Get General Liability Insurance

**Step 1**: Gather your business information — LLC name, EIN, state of formation, business activities, annual revenue, number of employees, and any prior claims history.

**Step 2**: Get quotes from multiple insurers. You can use an insurance marketplace like InsurifyAI (available directly from your FormifyAI dashboard), contact insurance brokers who specialize in small business coverage, or get direct quotes from carriers like Hiscox, Next Insurance, or The Hartford.

**Step 3**: Compare coverage, exclusions, and deductibles — not just price. The cheapest policy is not always the best policy. Make sure the coverage matches your specific business activities and risk profile.

**Step 4**: Purchase your policy and add your LLC as the named insured. Keep your Certificate of Insurance (COI) readily available — clients and landlords will request it.

What to Do Next

General liability insurance is the foundation of your business protection strategy. Combined with your LLC's liability shield, it provides comprehensive protection for both your personal and business assets. Get a quote through [InsurifyAI on your FormifyAI dashboard](/pricing), or contact an insurance broker who specializes in small business coverage. If you have not formed your LLC yet, [start here](/pricing) — we will help you set up both your LLC and your insurance.

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